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Ningxia shines at 2025 World Brand Moganshan Conference

Updated: May 26, 2025

The 2025 World Brand Moganshan Conference was held in Deqing county, Huzhou city, East China's Zhejiang province from May 9 to 11. The conference attracted thousands of representatives from around the world. During the conference, activities showcased the new vision of culture and tourism development in  Ningxia Hui autonomous region.

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The 2025 World Brand Moganshan Conference is held in Deqing county, Huzhou city, Zhejiang province from May 9 to 11. [Photo/Wechat account of Ningxia Culture and Tourism]

The opening ceremony of the conference, the main forum, and the Storyscape Lawn event showcased the cultural and creative charm of Ningxia's intangible cultural heritage. Attendees were impressed by the intangible cultural heritage items like Yellow River stone paintings, embroidery, hemp weaving crafts, and cultural and creative works. Tourism promotion materials and styled promotional backgrounds presented the essence of the Ningxia cultural and tourism brand.

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The Storyscape Lawn event. [Photo/Wechat account of Ningxia Culture and Tourism]

At the Storyscape Lawn event, the Ningxia Cultural and Tourism Department and representatives from world-renowned brands, experts, and scholars gathered to discuss the contemporary value of brand stories and global expressions. Five cities, including Yinchuan, have capitalized on their unique cultural and tourism resources, as well as their industry advantages, to create a diverse synergy among wine, cultural tourism, and homestay. They have explored differentiated approaches to collaboration and development for homestays through on-site evaluations.

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Tourism promotion materials and uniquely styled promotional backgrounds present the Ningxia cultural and tourism brand. [Photo/Wechat account of Ningxia Culture and Tourism]