The 2025 China Fashion Sports Season (Zhongwei Station) officially kicks off in Zhongwei, Ningxia Hui autonomous region on July 26. With the magnificent desert starry sky as its unique backdrop, this two-month fashion sports gala got off to an elegant start.
The 2025 China Fashion Sports Season (Zhongwei Station) officially kicked off at the Xinghuoji strolling camp in Zhongwei city on July 26. [Photo/Wechat account of Ningxia Culture and Tourism]
The national-level Flag Football Open Tournament was launched on the event's opening day. Twenty-two teams from across the country competed in an intense showdown of speed and skill on the unique desert field.
This Fashion Sports Season (Zhongwei Station) will feature three national-level main events: flag football, slow pitch softball, and desert frisbee. Meanwhile, four supporting activities will be held: a 10,000-person desert hike, children's handball, desert firecrackers, and dragon boat racing. The event aims to offer a desert sports feast integrating competition, entertainment, culture and tourism, and leisure for sports enthusiasts across the country.
The Flag Football Open Tournament takes the lead in sounding the whistle. [Photo/Wechat account of Ningxia Culture and Tourism]
To deepen the integration of sports, culture and tourism, an exhibition area was set up at the event site to showcase Zhongwei's high quality agricultural and specialty products such as wolfberries, and selenium-enriched sand melons, local specialty foods like Artemisia noodles, oil cakes, as well as sanzi and traditional arts such as sand painting and ancient Yellow River porcelain. This will give participants an in-depth understanding of Zhongwei's local customs and urban charm.
As a national sports industry demonstration base, Zhongwei has made impressive achievements in the field of desert sports. It has developed more than 30 desert sports projects and pioneered the standards for desert sports competition events, establishing a complete event system and making desert sports one of Zhongwei's top attractions.