Home>Updates

Ningxia's red gold: How goji berries drive tourism and wellness

Updated: August 08, 2025

One out of every four kilograms of goji berries nationwide comes from Ningxia Hui autonomous region, which is the largest distribution center for goji berries in China.

The Ningxia media tour arrived at visit the Bai Ruiyuan Yin Hongzi Ripe Goji Berry Manor on Aug 6, embarking on an in-depth exploration of goji culture.

From planting and processing to immersive cultural tourism experiences, it's a perfect combination of modern agricultural education and ecological philosophy enlightenment!

Ningxia is known worldwide as the home of goji berries. Ningxia goji berries are the only goji berries classified as both food and medicine at the national level. The saying goes, "For the world's goji berries, look to China; for China's goji berries, look to Ningxia." Benefiting from its prime growing conditions, Ningxia has vigorously developed its goji berry industry. Now, the China Goji Berry Research Institute and the National Goji Product Quality Supervision and Inspection Center have been established to ensure quality. Ningxia has led the formulation of over 50 percent of national standards for goji berry products and has developed more than 120 new products, including pharmaceuticals, foods, beverages, health supplements, and cosmetics.