The 5th China-Arab States Tour Operators Conference (Healthcare and Wellness Exhibition) was held in the Yinchuan International Convention and Exhibition Center, on August 19.
The 4-day exhibition, held both online and offline, focused on promoting Ningxia's unique natural healthcare and wellness tourism resources.
The exhibition area focused on the design and construction of six characteristic cultural tourism brands. Relying on natural and human resources, such as hot springs, deserts, wineries and intangible cultural heritages, the core products, like desert recuperation, hot spring physiotherapy and starry skies, were exhibited.
At the sit of the event, Ningxia's integrated products of healthcare and tourism were displayed through multi-level and multi-directional interactions, such as undergoing sand therapy, taking a bath in the hot springs, tasting goji berries, sand painting and learning how to linen weave, which were popular among the public.
Additionally, in order to adapt to the new normal of COVID-19 response, exhibitors started online broadcasting in order to promote the sale of products, and people could start visiting cloud exhibitions via mobile phones with the guidance of the staff.
In recent years, Ningxia has attached great importance to the development of its cultural tourism industry, having identified it as one of the nine key industries in the autonomous region. Six characteristic brands, including Yellow River culture, winery and Great Wall ruins, are proposed to make Ningxia a tourist destination, transit station and international tourist destination in Northwest China.
Ningxia will take the construction of a healthy tourist destination available through all seasons as the key direction of industrial development, solidly promoting the integration of "healthcare and cultural tourism", and boosting the high quality development of Ningxia's cultural tourism industry.
Healthcare and wellness exhibition opens in Yinchuan on Aug 19, 2021. [Photo/chinadaily.com.cn]
Wines from Helan Mountains' east foothill are exhibited. [Photo/chinadaily.com.cn]
Guests are tasting the goji berry products. [Photo/chinadaily.com.cn]
