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Wine sales skyrocket in Ningxia

By Hu Dongmei|chinadaily.com.cn|Updated:March 25, 2022

The annual sales volume of wine in the Ningxia Hui autonomous region has increased by 8 percent year on year, with sales revenue and export value increasing by 15 percent and 256 percent respectively,according to an industry report.

In 2021, the new wine grape planting area in Ningxia reache a total of 33,000 mu (2,200 hectares), and 48,000 mu of vineyards were upgraded. The wine grape planting area in the region reached 550,000 mu (36,667 hectares), with an output of 130 million bottles valued at 30 billion yuan ($471 million).

The wine industry in the eastern foothills of Helan Mountains made significant achievements in 2021. For example, it set up a comprehensive experimental zone for the development and opening-up of the wine and grape industries and held the First China (Ningxia) International Wine Culture and Tourism Expo.

Wine products from the eastern foothills of Helan Mountains was included in the China-EU agreement on geographical indications, and the Global Wine Tourism Organization (GWTO) awarded the title of "Global Wine Tourism Destination" to Ningxia.

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Helan Mountains of the Ningxia Hui autonomous region. [Photo provided to chinadaily.com.cn]

In addition, the winery in the region received more than 1.2 million visits over the year, and 5G network coverage was accelerated in the wine production area to promote the development of Ningxia's wine industry.

It is reported that in 2021, wine products from  from the eastern foothills of Helan Mountains was ranked 9th in the list of 100 geographical indication products across the country with a brand value of 28.144 billion yuan, and it was the only wine geographical indication product in China.